Raju, M. S. <br/><br/>
Consumer Behavior : Concepts, Applications and Cases / 
Raju, M.S. 
 - 2nd ed. 
 - xvi, 351 p. ; 28 cm. 
<br/><br/><label>ISBN: </label>812591532X 
<br/><br/><label>Dewey Class. No.: </label>658.8342