Cravens, David W. <br/><br/>
Strategic marketing / 
Cravens, David W. 
 - 8th ed. 
 - xvii, 726 p. ; 26 cm. 
<br/><br/><label>ISBN: </label>0072966343 
<br/><br/><label>Dewey Class. No.: </label>658.4012