00629nam a2200193 a 450000500170000000800410001702000180005804100080007608200100008410000170009424500930011125000120020426400350021630000240025170000170027594200070029299900170029995201190031620260717092739.0260717s2012 ii 000 0 eng d a9788121940016 aeng04a659.11 aGupta, Ruchi10aAdvertising Prin ciples and Practice : with 17 Recent Indian Case Studes /cGupta, Ruchi a1st ed. 1aNew Delhi :bS. Chand,cc2012. axi, 402 p. ; 23 cm.1 aGupta, Ruchi cBK c52612d52612 001040708DCaBKBCLbBKBCLd2013-01-22g225.00l0o659.1 GUPp71905r2026-07-17 09:27:39v225.00w2026-07-17yBK