00450nam a2200157 a 450000500170000000800410001702000180005804100080007608200100008410000170009424500930011125000120020426400350021630000240025170000170027520260717092739.0260717s2012    ii            000 0 eng d  a9788121940016  aeng04a659.11 aGupta, Ruchi10aAdvertising Prin ciples and Practice : with 17 Recent Indian Case Studes /cGupta, Ruchi  a1st ed. 1aNew Delhi :bS. Chand,cc2012.  axi, 402 p. ; 23 cm.1 aGupta, Ruchi