Gupta, Ruchi <br/><br/>
Advertising Prin ciples and Practice : with 17 Recent Indian Case Studes / 
Gupta, Ruchi 
 - 1st ed. 
 - xi, 402 p. ; 23 cm. 
<br/><br/><label>ISBN: </label>9788121940016 
<br/><br/><label>Dewey Class. No.: </label>659.1