00430nam a2200157 a 450000500170000000800410001702000180005804100080007608200100008410000180009424500740011225000120018626400420019830000170024070000150025720260717092728.0260717s2011    ii            000 0 eng d  a9780199642601  aeng04a658.81 aWest, Douglas10aStrategic Marketing : Creating Competitive Advantage /cWest, Douglas  a2nd ed. 1aNew York :bOxford University,c2011.  axxvi, 585 p.1 aFord, John