00384nam a2200145 a 450000500170000000800410001702000180005804100080007608200100008410000240009424500460011825000120016426400440017630000180022020260717092728.0260717s2011    ii            000 0 eng d  a9788131732250  aeng04a658.81 aRao, K. Rama Mohana10aServices Marketing /cRao, K. Rama Mohana  a2nd ed. 1aNew Delhi :bDorling Kindersley,c2011.  axxxiv, 546 p.