00366nam a2200133 a 450000500170000000800410001702000180005804100080007608200110008410000250009524500520012026400430017230000170021520260717092728.0260717s2011 ii 000 0 eng d a9780195671230 aeng04a658.841 aJoshi, Rakesh. Mohan10aInternational Marketing /cJoshi, Rakesh. Mohan 1aNew Delhi :bOxford University,c2011. axiii, 750 p.