Perreault, William D. <br/><br/>
Basic Marketing : A Global - Managerial Approach / 
Perreault, William D. 
 - 15 th ed. 
 - xviii, 844 p. 
<br/><br/><label>ISBN: </label>9780070620186 
<br/><br/><label>Dewey Class. No.: </label>658.8