Shimp, Terence A. <br/><br/>
Advertising, Promotion, & Supplemental Aspects Of Integtrated Marketing Communication / 
Shimp, Terence A. 
 - 6th ed. 
 - xxi, 650 p. 
<br/><br/><label>ISBN: </label>9780030352713 
<br/><br/><label>Dewey Class. No.: </label>658.82