00444nam a2200145 a 450000500170000000800410001702000180005804100080007608200130008410000260009724501130012325000120023626400360024830000140028420260717092724.0260717s2009    ii            000 0 eng d  a9788175544406  aeng04a658.83431 aKapferer, Jean - Noel14aThe New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term /cKapferer, Jean - Noel  a4th ed. 1aNew Delhi :bKogan Page,c2009.  axv, 560 p