Kapferer, Jean - Noel <br/><br/>
The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term / 
Kapferer, Jean - Noel 
 - 4th ed. 
 - xv, 560 p 
<br/><br/><label>ISBN: </label>9788175544406 
<br/><br/><label>Dewey Class. No.: </label>658.8343