Wilson, R. M. S. <br/><br/>
Strategic Marketing Management : planning, implementation, and control / 
Wilson, R. M. S. 
 - 2nd ed. 
 - xx, 827 p. 
<br/><br/><label>ISBN: </label>9780750659383 
<br/><br/><label>Dewey Class. No.: </label>658.8