TY  - BOOK
AU  - Baran,Stanley J.
AU  - Davis,Dennis K.
TI  - Mass Communication Theory: Foundations,Ferment,and Future 
SN  - 9788131501924
U1  - 302.2301 
PY  - 2006///
CY  - New Delhi
PB  - Cengage Learning India Pvt. Ltd.
KW  - Mass Media
ER  -