TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer Behaviour ( + CD ROM): Building Marketing Strategy 
SN  - 9780070600867
U1  - 658.8342 
PY  - 2004///,2008
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Co.Ltd.
KW  - Mass Media
ER  -