Hawkins,Del I. <br/><br/>
Consumer Behaviour ( + CD ROM) :  Building Marketing Strategy / 
Hawkins,Del I. 
 - 9th ed. 
 - xxv, 867 p. 
<br/><br/><label>ISBN: </label>9780070600867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media
<br/><br/><label>Dewey Class. No.: </label>658.8342