TY  - BOOK
AU  - Batra,Satish K.
AU  - Kazmi,S.H.H.
TI  - Consumer Behaviour: Text and cases 
SN  - 9788174466440
U1  - 658.8342 
PY  - 2008///
CY  - New Delhi
PB  - Excel Books
KW  - Mass Media
ER  -