Batra,Satish K. <br/><br/>
Consumer Behaviour :  Text and cases / 
Batra,Satish K. 
 - 2nd ed. 
 - xiii, 546 p. 
<br/><br/><label>ISBN: </label>9788174466440 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media
<br/><br/><label>Dewey Class. No.: </label>658.8342