TY  - BOOK
AU  - Lewis,Herschell Gordon
AU  - Nelson Carol
TI  - Advertising Age: Handbook of Advertising 
SN  - 9780844224480
U1  - 659.1 
PY  - 1999///,2000
CY  - Illnois
PB  - NTC/Contemporary Publishing Group
KW  - Mass Media
ER  -