TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Knuk,Leslie Lazar
TI  - Consumer Behaviour
U1  - 658.8342 
PY  - 2007///,2009
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
KW  - Mass Media
ER  -