TY  - BOOK
AU  - Loudon,David L.
AU  - Della Bitta,Albert J.
TI  - Consumer Behaviour: Concepts and Applications 
SN  - 9780070473812
U1  - 658.8342 
PY  - 1993///,2008
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Co.Ltd.
KW  - Mass Media
ER  -