<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00543nam a2200193 a 4500</leader>
  <controlfield tag="005">20260717092211.0</controlfield>
  <controlfield tag="008">260717s1993    ii            000 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780070473812</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
    <subfield code="a">658.8342</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Loudon,David L.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Consumer Behaviour :</subfield>
    <subfield code="b">Concepts and Applications /</subfield>
    <subfield code="c">Loudon,David L.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">4th ed.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
    <subfield code="a">New Delhi :</subfield>
    <subfield code="b">Tata McGraw-Hill Publishing Co.Ltd.,</subfield>
    <subfield code="c">c1993,2008.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxiii,788 p.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">Mass Media</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Della Bitta,Albert J.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">49072</subfield>
    <subfield code="d">49072</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">DC</subfield>
    <subfield code="a">BKBCL</subfield>
    <subfield code="b">BKBCL</subfield>
    <subfield code="d">2009-08-29</subfield>
    <subfield code="g">475.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8342 LOU</subfield>
    <subfield code="p">62768</subfield>
    <subfield code="r">2026-07-17 09:22:11</subfield>
    <subfield code="v">475.00</subfield>
    <subfield code="w">2026-07-17</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
