Loudon,David L. <br/><br/>
Consumer Behaviour :  Concepts and Applications / 
Loudon,David L. 
 - 4th ed. 
 - xxiii,788 p. 
<br/><br/><label>ISBN: </label>9780070473812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media
<br/><br/><label>Dewey Class. No.: </label>658.8342