TY  - BOOK
AU  - Ramaswamy,V.S.
AU  - Namakumari,S.
TI  - Marketing Management
SN  - 0230637299
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Macmillan Publishers India.Ltd.
KW  - BMS
ER  -