Ramaswamy, V. S. <br/><br/>
Marketing Management. 
Ramaswamy,V.S. 
 - 4th ed. 
 - xxxix,872 
<br/><br/><label>ISBN: </label>0230637299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BMS
<br/><br/><label>Dewey Class. No.: </label>658.8