TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Parvatiyar,Atul
AU  - Shainesh,G.
TI  - Customer Relationship Management: Emerging Concepts Tools and Applications 
SN  - 0070435049
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
ER  -