00466nam a2200169 a 450000500170000000800410001702000150005804100080007308200080008110000190008924500720010825000130018026400430019330000180023670000230025470000190027720260717092129.0260717s2007    ii            000 0 eng d  a8131702006  aeng04a6581 aKotler, Philip10aMarketing Management :bA South Asian Perspective /cKotler, Philip  a12th ed. 1aNew Delhi :bPearson Education,c2007.  axliili, 621p.1 aKeller, Kevin Lane1 aKoshy, Abraham