TY  - BOOK
AU  - Ramaswamy,V.S.
AU  - Namakumari,S.
TI  - Marketing Management: Planning, Implementation & Control 
SN  - 0333937198
U1  - 658.8 
PY  - 2006///
CY  - Delhi
PB  - Macmillan India Ltd.
ER  -