Ramaswamy, V. S. <br/><br/>
Marketing Management :  Planning, Implementation & Control / 
Ramaswamy, V.S 
 - 3rd ed. 
 - xxxv,748p. 
<br/><br/><label>ISBN: </label>0333937198 
<br/><br/><label>Dewey Class. No.: </label>658.8