Srinivasan, R. <br/><br/>
Case Studies in Marketing :  The Indian Context / 
Srinivasan, R. 
 - 3rd ed. 
 - xviii, 306p. 
<br/><br/><label>ISBN: </label>8120327713 
<br/><br/><label>Dewey Class. No.: </label>658.80072