00450nam a2200157 a 450000500170000000800410001702000150005804100080007308200100008110000260009124500790011725000130019626400420020930000170025170000240026820260717092119.0260717s2006    ii            000 0 eng d  a0070620180  aeng04a658.81 aPerreault, William D.10aBasic Marketing :bA Global - Managerial Approach /cPerreault, William D.  a15th ed. 1aNew Delhi :bTata McGraw-Hill,c2006.  axviii, 844p.1 aMcCarthy, E. Jerome