00340nam a2200121 a 450000500170000000800410001704100080005808200150006610000210008124500570010226400490015930000100020820260717092103.0260717s2004 ii 000 0 eng d aeng04a658.8007221 aICFAI University10aCase Studies in Marketing Vol-II /cICFAI University 1aHyderabad :bICFAI Center Mang. Res.,c2004. a436p.