Assael, Henry <br/><br/>
Consumer behavior & marketing action / 
Assael, Henry 
 - 6th ed. 
 - xviii, 718 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>9812401229 
<br/><br/><label>Dewey Class. No.: </label>658.8342