Mathur, A. B. L. <br/><br/>
Reading in marketing / 
Mathur, A.B.L 
 - vii, 333p. : ill ; 23 cm. 
<br/><br/><label>ISBN: </label>8176111104 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8