TY  - BOOK
AU  - Jobber,David
TI  - Principles and practice of marketing
SN  - 0077094352
U1  - 658.8 
PY  - 1998///
CY  - London
PB  - Tata Mcgraw Hill
KW  - Marketing
KW  - Marketing -- Europe -- Case studies
KW  - Management and Business Administration
N1  - Includes index
ER  -