Jobber, David <br/><br/>
Principles and practice of marketing / 
Jobber, David 
 - 2nd ed. 
 - Xvii,711p : ill ; 26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0077094352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing -- Europe -- Case studies<br/>Management and Business Administration.
<br/><br/><label>Dewey Class. No.: </label>658.8