00546nam a2200193 a 450000500170000000800410001702000150005804100080007308200100008110000180009124500450010925000120015426400500016630000260021650000200024265000210026265000390028365000300032220260717091903.0260717s2001    ii            000 0 eng d  a8178661209  aeng04a658.81 aRathor, B. S.10aInternational marketing /cRathor, B. S.  a4th ed. 1aMumbai :bHimalaya Publication House,cc2001.  a588 p. : ill ; 23 cm.  aIncludes index. 4aExport marketing 4aInternational business enterprises 4alnternationales Marketing