TY  - BOOK
AU  - Heath,Chip
AU  - Heath,Dan,1973
TI  - Made to stick: why some ideas survive and others die 
SN  - 9781400064281
U1  - 302.13 
PY  - 2007///
CY  - New York
PB  - Random House
KW  - Social psychology
KW  - Contagion (Social psychology)
KW  - Context effects (Psychology)
N1  - Includes bibliographical references (p. [259]-276) and index
ER  -