00790nam a22002654a 4500 BKBCL 20260708121802.0 260708s2007 ii 000 0 eng d 2006046467 9781400064281 BKBCL eng BKBCL eng 302.13 HEA Heath, Chip. Made to stick : why some ideas survive and others die / Heath, Chip, Heath, Dan, 1973. 1st ed. New York : Random House, 2007. ix, 322 p. ; 22 cm. Heath, Dan, 1973. Includes bibliographical references (p. [259]-276) and index Social psychology Contagion (Social psychology) Context effects (Psychology) BK 4089 4089 0 0 0 0 BP BKBCL BKBCL BP 2026-03-20 2960.00 0 302.13 HEA 90210 2026-07-08 06:48:02 2960.00 2026-07-08 BK