Heath, Chip. <br/><br/>
Made to stick :  why some ideas survive and others die / 
Heath, Chip, Heath, Dan, 1973. 
 - 1st ed. 
 - ix, 322 p. ; 22 cm. 
<br/><br/> Includes bibliographical references (p. [259]-276) and index 
<br/><br/><label>ISBN: </label>9781400064281 
<br/><br/><label>LCCN: </label>2006046467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social psychology<br/>Contagion (Social psychology)<br/>Context effects (Psychology)
<br/><br/><label>Dewey Class. No.: </label>302.13  / HEA