TY  - BOOK
AU  - Heath,Chip
AU  - Heath,Dan
TI  - Made to Stick: why some ideas take hold and others come unstuck 
SN  - 9780099505693
U1  - 302.2 
PY  - 2007///
CY  - UK
PB  - Penguin Book
KW  - Social Interaction/Communication
N1  - Includes index
ER  -