00571nam a22001934a 4500003000600000005001700006008004100023020001800064040002200082041000800104082001500112100001700127245009800144264003100242300003100273700001600304500002000320650003700340BKBCL20260708121801.0260708s2007    ii            000 0 eng d  a9780099505693  aBKBCLbengcBKBCL0 aeng04a302.2bHEA1 aHeath, Chip.10aMade to Stick :bwhy some ideas take hold and others come unstuck /cHeath, Chip, Heath, Dan. 1aUK :bPenguin Book,c2007.  aix, 323 p. : ill. ; 20 cm.1 aHeath, Dan.  aIncludes index. 4aSocial Interaction/Communication