Heath, Chip. <br/><br/>
Made to Stick :  why some ideas take hold and others come unstuck / 
Heath, Chip, Heath, Dan. 
 - ix, 323 p. : ill. ; 20 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780099505693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Interaction/Communication
<br/><br/><label>Dewey Class. No.: </label>302.2  / HEA