TY  - BOOK
AU  - Eyal,Nir
AU  - Hoover,Ryan
TI  - Hooked: how to build habit-forming products 
SN  - 9781591847786
U1  - 658.575 
PY  - 2014///
CY  - New York
PB  - Portfolio/Penguin
KW  - New products, Consumer behavior, Consumers' preferences
N1  - Includes bibliographical references (pages 225-242)
ER  -