TY  - BOOK
AU  - Ramanujam,Madhavan
AU  - Tacke,Georg
TI  - Monetizing innovation : how smart companies design the product around the price
SN  - 9781119240860
U1  - 658.5752 
PY  - 2016///
CY  - Hoboken
PB  - John Wiley & Sons, Inc.
KW  - New products--Marketing
KW  - Pricing
N1  - Includes bibliographical references (pages 219-225) and index
ER  -