00706nam a22002174a 4500003000600000005001700006008004100023010001500064020001800079040002200097041000800119082001800127100002500145245012200170264004700292300002500339700001800364500006600382650002800448650001200476BKBCL20260709130205.0260708s2016    ii            000 0 eng d  a2016004213  a9781119240860  aBKBCLbengcBKBCL0 aeng04a658.5752bRAM1 aRamanujam, Madhavan.10aMonetizing innovation : how smart companies design the product around the price /cRamanujam, Madhavan, Tacke, Georg. 1aHoboken :bJohn Wiley & Sons, Inc.,c2016.  axiv, 241 p. ; 24 cm.1 aTacke, Georg.  aIncludes bibliographical references (pages 219-225) and index 4aNew products--Marketing 4aPricing