Ramanujam, Madhavan. <br/><br/>
Monetizing innovation : how smart companies design the product around the price / 
Ramanujam, Madhavan, Tacke, Georg. 
 - xiv, 241 p. ; 24 cm. 
<br/><br/> Includes bibliographical references (pages 219-225) and index 
<br/><br/><label>ISBN: </label>9781119240860 
<br/><br/><label>LCCN: </label>2016004213 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Marketing<br/>Pricing
<br/><br/><label>Dewey Class. No.: </label>658.5752  / RAM