@book{3775,
	author = {Ramanujam, Madhavan. and Tacke, Georg.},
	title = {Monetizing innovation : how smart companies design the product around the price /},
	publisher = {John Wiley & Sons, Inc.,},
	year = {2016.},
	address = {Hoboken :},
	note = {Includes bibliographical references (pages 219-225) and index}
}