TY  - BOOK
AU  - Russell,J.Thomas
AU  - Lane,W.Ronald,1940-
TI  - Kleppner's advertising procedure
SN  - 0139619135
U1  - 659.1 
PY  - 1999///
CY  - Delhi
PB  - Prentice / Hell of india
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -