Russell, J. Thomas <br/><br/>
Kleppner's advertising procedure / 
Russell, J. Thomas 
 - 14th ed. 
 - xviii, 716 p. ; col. ill. ; 29 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0139619135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising,
<br/><br/><label>Dewey Class. No.: </label>659.1